Over the years we’ve heard a lot of decent reasons for not fundraising, however none more frequently or more strongly put than the potential negative outcome of the EU referendum. There are lots of hlf evaluation sites in the UK, if you’re looking for additional information and / or the cost this website is the best place to begin heritage lottery funding.
Surprising then, that given that the financial crisis of 2008 during a period of unparalleled uncertainty, our team have actually handled some of the UK’s most successful fundraising campaigns by focusing on these seven, basic ‘home truths’:
Do It Today!
The degree of emergency in Third Sector organisations is generally very low to correctly address their far reaching, monetary needs. Members, paid staff, as well as Trustees are typically prepared to settle for the status quo, pleased with small gains, rather than transformational adjustment. It really is remarkable how secure and contented some non profit organizations can be, in spite of an accepted need to ‘generate the money’.
To change this way of reasoning– concentrate first on creating an authentic feeling of necessity– focus your core supporters on the minimal time available to attain meaningful goals, instead of token, incremental advances in fundraising performance.
Value Your Volunteers
The two words guaranteed to turn off time-poor, over dedicated individuals, are ‘fundraising’ and ‘board’. Not-for profit’s that nurture, rather than ‘exhaust’ volunteer leadership could accomplish exceptional fundraising outcomes.
Be brave, make a guarantee to stand down your volunteers when the job is completed.
Create momentum by establishing a precise period over which the funds will be raised. Busy individuals will then consent to get involved, safe in the knowledge of when this commitment of their valuable time will actually end. The old saying that the job will increase to fill the time given, applies in fundraising also.
Givers Hold The Power
Get over a fascination with getting the widest possible involvement in the fundraising process and instead end up being inspired by how brand-new investments in your charity will actually be made use of.
The enthusiasm of your team for a ‘transformational’ vision is important, so fuel that interest, build a commitment to the future and demonstrate that they have the power to make it all happen. By giving as generously as they can, they will certainly have the ability to inspire other people to join them to make your shared vision a reality.
Deal With Facts
Engage your volunteer askers with timely and concise reports, made up of relevant stats.
Your fundraising team should know from week to week the number of approaches for gifts have actually been made, just how many remain to be made and also most essentially, exactly what should be done to achieve the next target. Facts presented in a positive way, will certainly concentrate effort on the most crucial actions that have to be taken to reach target.
Produce Short-term ‘victories’.
Major fundraising campaigns require time to win. To build confidence and maintain interest, create intermediate goals to be achieved, such as getting the needed number of fundraising staff member or securing the participants required at your information events. These ‘way-markers’ provide valuable points from which to chart the project’s performance, highlighting much more than merely the sum of money that has been banked to date.
As the ‘way-markers’ are achieved, confidence will develop that the ultimate target will be gotten to. “Success brings success” and these short-term wins will absolutely help you keep the ‘naysayers’ from claiming that absolutely nothing is happening!
Handle ‘wins’ Properly
Early celebration after a major gift or other accomplishment could stimulate your team to get complacent and relax hoping that somebody else will raise the rest of what is required. So be prepared and make use of your ‘wins’ to highlight just how much more still has to be done to reach your goal.
Communicate With Energy
Your transformational vision has to be presented, reinforced and represented, so that there can be no doubt regarding what is being proposed.
In our experience it is simply not feasible to over-communicate with a community of advocates regarding how important funding is to your organisation’s future. But please, be mindful with when and how often they’re invited to give.
It is not difficult to say that now isn’t the right time to fundraise. If it’s not the EU referendum or a monetary crisis, then other powerful excuse can typically be found.
Ultimately no matter the prevailing financial climate, the choice to fulfill an economic obstacle through a concerted fundraising effort should be based upon an urgent and engaging vision of what your not-for-profit organisation can do to serve its community. By placing these ‘home truths’ into action, you can go on to attain your funding objectives now, while other people watch and wait for more certain times to come.